Our
Approach

Winning Through STELLAR Performance

Our seven guiding principles for growth

Strategic alliances with suppliers and customers
Training and technical support
Established track record and in-depth industry experience
Leadership, professionalism and team work
Leverage on technology
Add value to products and services
Regional expansion programme


We believe in delivering value to our customers and shareholders. As we strive to become the preferred partner in building materials, we have orientated towards strengthening existing competencies and building new capabilities along the whole value chain.

Moving upstream into manufacturing of building materials is an area we are exploring. Seamless vertical integration will allow us to control the whole supply chain, giving us better command over quality, efficiency and innovation.

We are focused on enhancing our leadership position in trading and distribution through new synergies and product lines, and a wider distribution network and warehousing facilities at home and abroad. Plans are also in the pipeline for in-house logistics support and one-stop solutions centres for end users.

With our road map, we are well-positioned to be the preferred partner in building materials.