Vision
To be the preferred building materials partner in the region with significant presence along
the whole value chain.

Mission
We will be the preferred partner in building materials by

• Developing high value-added proprietary products to ensure quality control and price efficiency for customers.
• Strengthening our professional distribution network across the nation and region to better serve our customers.
• Branching into the retail market via one-stop solutions centres catering to homeowners and SMEs.